What We Want to Achieve
At Fortunate, our mission is simple: to be your friend, and every parent’s friend. A friend who truly understands your concerns, knows the challenges you face, and works tirelessly to make life easier for you. A brand you can trust, a brand that’s dedicated to making the lives of moms, dads, and expectant parents better, easier, and more beautiful.
We want to create a world where every baby is welcomed into a safe, healthy environment. A world where you can choose products for your little one without hesitation, knowing they are safe, toxin-free, and meet the highest international standards. We aspire to care for both parents and babies—from head to toe—with the utmost love and safety.
It’s kind of like love, isn’t it? Pure, unconditional, and always there when you need it.
That’s the kind of care we want to bring into the world—because we believe every parent and baby deserves the very best. 💖
What Are We Doing Every Day To Achieve It?
Safety
We’re committed to safety, and that’s why we’re proud to be Asia’s first brand with MADE SAFE™ certified products (Yes, you read that right!). Every product goes through rigorous testing to ensure it meets the highest safety standards that you, as a parent, expect. We follow a strict set of standards that guarantee our products are free from harmful ingredients. If something’s unsafe, it’s not meant for our babies’ world, and it doesn’t belong in Fortunate.
Parent Empowerment
We understand that every parent knows what’s best for their child, and we’re here to support you. That’s why we work closely with a panel of parents who provide honest feedback on our products. Their insights help us improve existing products and create new solutions. Every product we offer is designed to meet the real needs of parents, with safety and quality at the core. If you’d like to share your thoughts, we’d love to hear from you—reach out to us anytime!
Honesty
We understand how important it is for parents to know exactly what’s going on their babies’ skin or being used around them. That’s why at Fortunate, we operate with complete honesty and transparency. Every product evolves with an open system, where we share all the details about the ingredients we use and why we chose them. If it’s something we’d want for our own babies, it’s something we want for yours too. Check out our ingredients section on each product page for more details.
Best of Earth
We believe in products that are both gentle and effective. That’s why we go above and beyond to source the best ingredients—whether natural, plant-based, or manmade—that are safe and proven to work. All our ingredients come from the best sources worldwide, with certifications like ISO, GMP, and Non-GMO to ensure quality and safety. Above all, a baby’s well-being is our top priority, and we never compromise on that.